Templates are as important to a website as clothes are to a man. Templates decide the look of your website, when people first see a website the basic template gets noticed before the content of the website. An appropriate and attractive template is very important to capture the attention of visitors; a good template arouses the interest of the visitor and motivates the person to read the content. Therefore a template is the first step towards creating a successful website. While choosing a template one must be extremely careful and follow the 3 absolutely necessary advices as given below :
1. Color Combination
The color combination adopted for a website template is extremely important. It is very important to maintain a bright but not frivolous look to the site. While choosing color for the website template it would be wise to use company logo colors or official colors of the company if any as it goes a long way in brand promotion and brand identification.
Often a company logo comprises of two color but they might not be compatible as background and font color. Irrespective of the brand colors the content of the site should be easy to read. Keep in mind that the attention span and patience of a website visitor is very limited, the person will not bother straining himself or herself to read the content of your site instead the person will opt to move to a different site. Background and font color should be contrasting so that the contents of the site are easy to read.
2. Easy to maintain and flexible
A website template is built with the help of many codes and scripts but that should not make it difficult to update. A perfect balance must be there between business logic and presentation logic. Adding too many features like pop ups and other animations to make the site can make the site look clumsy and more importantly difficult to update and maintain. Keep in mind that website has to be updated from time to time to keep the site fresh. A template should allow for changes without upsetting the basic structure of the website.
3. Business specific
One must not get distracted by the design and beauty of website templates while choosing a template. Websites are used for different purposes, a number of are used for blogging, others are used to give news updates, some are meant to provide information while others sites mainly aim to sell directly through their site. The template should be user friendly for the business purpose. A template that is suitable for blogging is least likely to be suitable for direct selling of products through online means. If the basic user does not find the site friendly to use then the basic purpose of setting a website is defeated.